Vol. 22 No. 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis | SEGMEN Jurnal Manajemen dan Bisnis

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Vol. 22 No. 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis

DOI: https://doi.org/10.37729/segmen.v22i1

Published: 2026-01-07

Articles

PERFORMANCE OF RETAIL MSMEs IN THE MIDST OF COMPETITION: THE ROLE OF PRODUCT, SERVICE AND PRICE DIVERSITY IN THE CITY OF PONTIANAK

Stiffany Tedy, Georgerius Graceallah

1 - 9
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THE POWER OF TRUST: ANALYZING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON LOCAL SKINCARE PURCHASING DECISIONS

Joice Patrecia , Lie Heng

11 - 23
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GREEN JOBS BIBLIOMETRIC ANALYSIS FROM JANUARY 2008 TO FEBRUARY 2025

Aisyah Pia Asrunputri, Meindro Waskito, Arif Widodo Nugroho

25 - 48
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THE IMPACT OF DIGITAL MARKETING TRAINING ON MARKETING AND SALES OF SMALL AND MEDIUM ENTERPRISES AND THE ROLE THE GOVERNMENT IN THE DIGITALIZATION PROCESS

Faizah Khotimatul Husna, Noviadry Nur Tamtama, Alfiati Nurrokhmini

49 - 64
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AN ANALYSIS OF SUSTAINABLE COMPETITIVE ADVANTAGE AND ENVIRONMENTALLY FRIENDLY MARKETING MODELS IN NATURAL DYES AND BATIK AND ECOPRINTING MSMEs

Tri Wahyu Lestari Lestari, Adi Sucipto, Wakhdan

65 - 86
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DICHTOTOMY OF IMPROVING THE QUALITY OF WOMEN'S HUMAN RESOURCES IN IMPROVING FOOD SECURITY

Suparmono Suparmono

87 - 95
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