Articles

• PERFORMANCE OF RETAIL MSMEs IN THE MIDST OF COMPETITION: THE ROLE OF PRODUCT, SERVICE AND PRICE DIVERSITY IN THE CITY OF PONTIANAK

  Stiffany Tedy, Georgerius Graceallah

  1 - 9

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• THE POWER OF TRUST: ANALYZING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON LOCAL SKINCARE PURCHASING DECISIONS

  Joice Patrecia , Lie Heng

  11 - 23

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• GREEN JOBS BIBLIOMETRIC ANALYSIS FROM JANUARY 2008 TO FEBRUARY 2025

  Aisyah Pia Asrunputri, Meindro Waskito, Arif Widodo Nugroho

  25 - 48

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• THE IMPACT OF DIGITAL MARKETING TRAINING ON MARKETING AND SALES OF SMALL AND MEDIUM ENTERPRISES AND THE ROLE THE GOVERNMENT IN THE DIGITALIZATION PROCESS

  Faizah Khotimatul Husna, Noviadry Nur Tamtama, Alfiati Nurrokhmini

  49 - 64

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• AN ANALYSIS OF SUSTAINABLE COMPETITIVE ADVANTAGE AND ENVIRONMENTALLY FRIENDLY MARKETING MODELS IN NATURAL DYES AND BATIK AND ECOPRINTING MSMEs

  Tri Wahyu Lestari Lestari, Adi Sucipto, Wakhdan

  65 - 86

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• DICHTOTOMY OF IMPROVING THE QUALITY OF WOMEN'S HUMAN RESOURCES IN IMPROVING FOOD SECURITY

  Suparmono Suparmono

  87 - 95

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