Azzahra, Mutia, Endah Pri Ariningsih, and Fitri Rahmawati. “PENGARUH BRAND AMBASSADOR, BRAND IMAGE, PRODUCT QUALITY, DAN PRICE TERHADAP PURCHASE DECISION ERIGO”. Volatilitas Jurnal Manajemen dan Bisnis 7, no. 5 (October 28, 2025): 46-59. Accessed November 18, 2025. https://ebook.umpwr.ac.id/volatilitas/article/view/6819.