Puspita Rahayu, R., Ariningsih, E.P. and Rahmawati, F. 2025. PENGARUH LIFESTYLE, BRAND IMAGE, PRODUCT QUALITY DAN PRODUCT DESIGN TERHADAP PURCHASE DECISIONS IPHONE. Volatilitas Jurnal Manajemen dan Bisnis. 7, 4 (Sep. 2025), 190-202. DOI:https://doi.org/10.37729/volatilitas.v7i4.6804.