SEGMEN Jurnal Manajemen dan Bisnis

PERFORMANCE OF RETAIL MSMEs IN THE MIDST OF COMPETITION: THE ROLE OF PRODUCT, SERVICE AND PRICE DIVERSITY IN THE CITY OF PONTIANAK

Stiffany Tedy, Georgerius Graceallah — Mon, 05 Jan 2026 08:13:43 +0700

This study aims to analyze how product diversity, service quality, and competitive pricing affect the business performance of retail Micro, Small, and Medium Enterprises (MSMEs) in Pontianak, Indonesia. Retail MSMEs have become a key driver of local economic growth, showing rapid and significant development in recent years, driven by increasing consumer demand.

However, growing market competition and shifting consumer behavior have posed significant challenges. Using a quantitative approach, the study investigates how these three marketing variables affect MSME performance. The results reveal that while service quality and competitive pricing positively influence business outcomes, excessive product diversity can have a negative impact. These findings highlight the importance of strategic focus and customer-oriented approaches to remain competitive and sustain growth in a dynamic market

THE POWER OF TRUST: ANALYZING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON LOCAL SKINCARE PURCHASING DECISIONS

Joice Patrecia , Lie Heng — Mon, 05 Jan 2026 08:25:27 +0700

This study examines the effect of social media marketing on the purchase decision of local skincare products, with brand trust as a mediating variable. The increasing interest of Indonesian millennials and Gen-Z in local products is due to influencers, price, packaging, and product suitability. Data was collected from 125 students in Pontianak through questionnaires and interviews, then analyzed using AMOS.

The results show that social media marketing has a significant effect on brand trust, which in turn influences purchasing decisions. Brand trust was also found to mediate the relationship between social media marketing and purchasing decisions. These findings highlight the importance of building brand trust through social media strategies to increase consumer confidence and drive sustainable market growth

GREEN JOBS BIBLIOMETRIC ANALYSIS FROM JANUARY 2008 TO FEBRUARY 2025

Aisyah Pia Asrunputri, Meindro Waskito, Arif Widodo Nugroho — Tue, 06 Jan 2026 07:40:05 +0700

This study analyses the global research trends on green jobs from 2008 to 2025. There are 164 scientific articles about green jobs studied in this study. Scientific articles are sourced from the Scopus database with open and closed access publication categories. VOSViewer was used to analyses research findings using a bibliometric methodology. The results show a downward trend of publications in the green jobs research area starting from the early period where the concept of green jobs began to be popular among researchers and practitioners. The most significant and most frequently used keywords in research related to green jobs are green economy. This research implies the importance of optimizing publications related to green jobs, especially related to job creation that can build ecological and economic resilience in the era of sustainability

THE IMPACT OF DIGITAL MARKETING TRAINING ON MARKETING AND SALES OF SMALL AND MEDIUM ENTERPRISES AND THE ROLE THE GOVERNMENT IN THE DIGITALIZATION PROCESS

Faizah Khotimatul Husna, Noviadry Nur Tamtama, Alfiati Nurrokhmini — Tue, 06 Jan 2026 07:58:26 +0700

The urgency of this research lies in the importance of ensuring that digital marketing training programs are truly effective in increasing the competitiveness of MSMEs. Although digitalization has great potential to expand market reach and improve business efficiency, many MSMEs still face obstacles such as low digital literacy, limited resources, and restricted access to quality training. This research aims to analyze the extent to which digital marketing training contributes to improving the marketing and sales performance of MSMEs.

The results of this research conclude that digital marketing training has a significant impact, both directly and indirectly, on enhancing the marketing and sales capabilities of MSMEs. This shows that the more intensive and higher-quality digital training received, the greater the competitiveness of MSMEs in marketing their products. However, the digital transformation of MSMEs cannot rely solely on individual initiatives; the government’s role as a facilitator is also crucial

AN ANALYSIS OF SUSTAINABLE COMPETITIVE ADVANTAGE AND ENVIRONMENTALLY FRIENDLY MARKETING MODELS IN NATURAL DYES AND BATIK AND ECOPRINTING MSMEs

Tri Wahyu Lestari Lestari, Adi Sucipto, Wakhdan — Tue, 06 Jan 2026 00:00:00 +0700

This research aims to examine the influence of green knowledge management, ecological innovation, and ecological commitment on sustainable competitive advantage and sustainable marketing performance among batik and natural-dyed ecoprint MSMEs in Purworejo Regency. The study addresses the problem of low integration of sustainable business practices and limited use of local natural resources, which challenge MSMEs in responding to global market demands and environmental regulations.

A quantitative explanatory survey was conducted with 100 SMEs selected by purposive sampling. Data were analyzed using Partial Least Squares – Structural Equation Modeling (SEM-PLS). The results show that green knowledge management, ecological innovation, and ecological commitment have significant positive effects on sustainable competitive advantage and green marketing performance. In addition, sustainable competitive advantage mediates the relationship between these factors and green marketing outcomes, providing important implications for MSME development in eco-friendly industries

DICHTOTOMY OF IMPROVING THE QUALITY OF WOMEN'S HUMAN RESOURCES IN IMPROVING FOOD SECURITY

Suparmono Suparmono — Wed, 07 Jan 2026 00:00:00 +0700

The food crisis, which is predicted to hit most countries, needs to be anticipated through appropriate policies. This study aims to analyze the dichotomy of the influence of improving the quality of women's human resources, as proxied by the Gender Empowerment Index, poverty, and the Human Development Index (HDI), on food security between cities and regencies in the Special Region of Yogyakarta.

Using a quantitative approach using panel data from five regencies/cities for 2018-2024, it was found that gender empowerment has a significant impact on food security. Poverty and the Human Development Index do not significantly influence food security. This finding is consistent with previous research, allowing for the development of strategies to improve food security in the Special Region of Yogyakarta. Food security policies are evenly distributed, indicating no differences between cities and regencies in food security policies