Strategi Branding Membangun Brand Identity pada Kelompok Tani Bibit Cabai

Abstract

Brand Identity or Brand Identity is the visible expression of a brand, including the name and visual appearance of a Brand. The service that will be carried out aims to help chili seed farmer groups strive to provide training related to Branding Strategy to build Brand Identity for Chili Seed Farmer Groups in Kajoran District. This service provides innovation to chili seed farmer groups so that their products are more popular and have a wider market reach. This can increase sales with a name and logo that is known to the general public. The methods that will be used in this service are the preparation stage, training implementation stage and training methods. The results obtained in this community service activity are that with this community service activity it can be concluded that the brand identity branding strategy in Kajoran District, Magelang Regency has understood and is able to create their brand identity with the Canva application